Sara Caso Conde
 

I build what comes after product-market fit.

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Head of Sales & Partnerships. Fintech & SaaS. 15+ years turning proven products into new revenue, from Series A to enterprise.

 
The track record
ARR at Fondo
$5M → $15M
ARR at Collective
$3M → $16M
$25Mnew SaaS line at MBO
built 0 → $25M
100%+ quota attainment from ramp  •  partner ecosystems with Stripe, Mercury, Brex & Ramp
 

Building New Revenue, Post-Product-Market Fit

I build new revenue lines and functions inside companies that have found product-market fit, whether that's a Series A finding its next motion or a new revenue function inside a larger company. I've been the first sales leader at two funded, post-PMF fintechs: at Fondo (YC-backed), I built the revenue function and partner ecosystem, growing ARR 3x from $5M to $15M in under two years and lifting ACV nearly 50% through bundling and attach. At Collective Hub, I scaled the team from 6 AEs to 10 AEs and 5 SDRs, growing ARR 5x from $3M to $16M ahead of the company's Series B. Earlier, as the product and revenue owner at a $110M enterprise ERP, I launched the company's first SaaS product from 0 to $25M and connected two sides of a marketplace into one flywheel.

Leading and Coaching High-Performing Teams

I've coached and promoted AEs into sales leadership (one is now Head of Sales at Doola, a YC company), and built comp plans, onboarding, and playbooks that get new reps to 100%+ quota attainment from ramp. If it involves people, coaching, and a healthy dose of competition, I'm in.

Authenticity or Nothing

I only sell what I believe in. Once I do, the pitch takes care of itself.

Top 5 CliftonStrengths

Top 5 Strengths from CliftonStrengths:

  1. Woo (Influencing) - I win people over and build broad networks fast.

  2. Communication (Influencing) - I turn ideas and product value into words people can act on.

  3. Individualization (Relationship Building) - I read what makes each person tick and build teams around it.

  4. Ideation (Strategic Thinking) - I see connections others miss and design what doesn't exist yet.

  5. Positivity (Relationship Building) - I bring contagious energy that keeps a team moving.